Lovorika is a Scent Lifestyle brand rooted in natural perfumery & aromatherapy. We embrace ancient wisdom, old world magic and new world vegan sustainable luxury.

We use not only the highest grade essential oils (as is common in fine aromatherapy), we also use luxurious Absolutes, Resins, CO2s, and Natural Isolates sustainably sourced globally. Together this gives our products the goodness of organic aromatherapy and the luxury of hand-crafted natural perfumery.

Founder, Daphna Rowe, has a Masters in Psychology, is certified in Aromatherapy and has studied the ancient art of natural perfumery and incense making. As scent is processed in the same part of the brain as emotions and memory, it is our belief that olfaction plays a seminal role in a healthy lifestyle.

We also advocate and fight for better transparency in fragrance labelling. 


We are the home of Dry Oil Parfum, the innovative, luxurious dry-oil parfum spray. The non-greasy formula lasts longer while hydrating and moisturising your skin. Not only will you smell fantastic, your skin will thank you. In a world infiltrated with harsh chemicals and synthetic, unsustainable materials, we provide an olfactory oasis of HEALTHY PERFUME:

  • vegan
  • alcohol-free
  • eco-conscious
  • sustainable

Each parfum is hand-blended then aged 4-6 weeks in black Miron ultraviolet glass, a bio-life enhancing container that allows the oils to naturally blend and mature. This creates a deeper aromatic experience and gives Lovorika double the shelf life of your average perfume or cologne*



According to the Breast Cancer Prevention Partners September 2018 ‘Right to Know’ report, avoiding synthetic fragrance is the best way to avoid breast cancer. What does this mean exactly? Whether it’s perfumes, beauty products, home fragrances or cleaning products be weary of any ingredient labelled simply ‘fragrance’ or ‘parfum’. This singular ingredient can hide hundreds of toxic chemicals  that may consist of: carcinogens, respiratory irritants, hormone disruptors, allergens and environmental pollutants. 

Our Parfums are 100% natural. Our full list of ingredients are clearly labelled by the botanical’s Latin name as is required by law for all natural ingredients. We stay true to the ancient art of perfumery and aromatherapy. What we put onto our body needs to be as clean as what we put into it.



Scent doesn’t understand gender. Regardless of our sex or sexuality we’re all a bit masculine; a bit feminine. As society often restricts our acceptance and understanding of both entities within us, we are told through marketing gimmicks what should be worn by women or men. Why do women have to wear sweet florals and men deep woods? Why can’t we all wear both?

At Lovorika, we do not subscribe to the pink box or blue box mentality, because we know that you don’t fit into a box. No one does. The vast aromas of our natural world are wild and free... and so are we. Like our bottles, we prefer to stay out of the box.


*In an effort to look after our environment, our UK customers can return the bottle to us, or a local stockist, and be refilled for 10% less than the retail price.